Big data

Gain powerful insights. Make better decisions. Act quickly.

Unearth unique insights with Big Data

Big data has been a buzzword for a few years now. But what is it, and what potential does it hold for your business?

Big data describes the unprecedented amounts of structured and unstructured data collected every day by your business, and its potential to be mined for valuable information.

The five Vs of big data

If we had to sum up big data in five words, they would be: variety, velocity, volume, variability, and veracity.







The quality of generated / stored data. The size of the data determines its value and the potential insight. The type and nature of data. This helps analysts to effectively use the resulting insight. The speed at which the data is generated & processed to meet the challenges that lie ahead. Inconsistency of the data set can hamper the processes needed to handle and manage it. The quality of captured data can vary greatly, affecting accurate analysis


While it sounds great, big data is not without its challenges. Important considerations include its capture, storage, analysis, data curation, search, sharing, transfer, visualisation, querying, updating and information privacy.

The good news though is, that when your big data is analysed (and even better – enriched with the data you’ve collected from IoT, mobile and social), you can generate serious business insights to support your decision making. And do it quickly.

The technology to support big data is moving fast, but it is also making it easier to interpret and analyse any aspect of the data you’re collecting. You need to architect the input, but technologies like HQL (Hive Query Language) can put insights into the hands of most.

Developing new insights

Fusion5 advocate that you never throw data away. Ever.

Perhaps you want to solve problems, before they become problems? Or you’re looking for ways to get the most out of your sales and marketing data? Or maybe, you don’t know what value you can get out of it, and where to start?

While the value proposition of your amassed data might be difficult to envisage, we can help you ask the right questions and understand exactly how much your data is potentially worth to your business journey. And then make it so.


Great outcomes start with great conversations.